Saturday 10 September 2016

Apple has the Courage to be Diverse


It was not Apple’s self aggrandisement  at its recent keynote session launch claiming ‘courage’ for doing away with the head phone socket on the iPhone7 but for me it was its diversity on stage and on screen.


No more mono cultural white male presenters and images but woman and minorities shared the stage as well as being seen on screen throughout the two hours – a first for Apple.  Particularly appropriate  at a time when we are celebrating Startrek’s 50 years of Diversity.